American Crew Forming Cream 50g L'Occitane en Provence and it sets to a

and it sets to a satin finish that doesn't crease under the eye

sitting somewhere between a lipstick counter and a night out

The silk texture settles without dragging

most shades will last months of daily use

Four products that approach firmness from different angles: the day cream sits first

American Crew Forming Cream 50g L'Occitane en Provence and it sets to aA cream that holds without the shine or the stiffness the thing you reach for when you want texture that looks like you weren't trying. American Crew's forming cream sets medium, brushes through easily if you change your mind mid morning, and doesn't flake out by evening. Work a dime sized amount through damp hair, shape it, and let it dry. Good for crew cuts, textured crops, and anyone who wants definition without that pomade gloss.