You control the effect, so you use it on your turn, which lets you play cards like sorceries and creatures and even drop a land
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Most Limited curves also extend up to six- or seven-mana creatures at the top end, but you dont want to play too many expensive men or your deck will end up clunky, with cards getting stuck in hand far more than is healthy
Finally, Collected Company is a great tool to round up the deck, as it's a 4-CMC instant that allows you to look at the top 6 cards of your deck and put up to two creatures with mana value 3 or less onto the battlefield for free
Seeing a strong amount of Commander play, theres definitely demand for this card, and the completely textless artwork is rather fetching