When cycled, this will give all creatures -2/-2 until the end of the turn, which is a great way to get rid of mana dorks or fodder your opponent might have at a cheaper cost
So, yeah, Terra Branford may indeed stay costly
As long as you have a Mountain (which you should), all creatures you control have Haste, letting you quickly put out damage from creatures played from your hand
Making the format much more expensive to play seems like a good way to squander all that goodwill
The game, which debuted with its first set, The First Chapter , last summer, has struggled to keep up with demand, but has recently started to reach a point where Starter Decks, Booster Packs, and other items are easily found in many major retailers as well as local hobby stores