Growing your tiny little 1-drop 1/1 into something much more powerful can be as easy as dropping a bunch of Goblins with something like Krenko, Mob Boss or Mogg Infestation
The box is good for a collection starting point as it includes energy to build decks of all types, booster packs, and accessories
Additionally, the card has means of increasing the number of Soldiers on your board, but it can be unreliable depending on which decks your opponents control
For me, small things like that keep me looking for even smaller edges to be gained in how I sequence things, and thats good, results-oriented or not
This helps you put poison counters on your opponents in the early game, so you can focus on proliferating them later and dont have to worry about connecting with your fragile commander again