A common card with the right ability can be worth more than some rares
Some cards, like character cards, show strength, which is how much damage they can deal during a challenge, willpower, which is how much damage it takes to banish that character, or a location and lore value, the latter of which is how much lore you gain when they quest
If they have no Life cards left to draw at this point, the attacker wins the game
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You go up so many cards between taking the initiative and impulse drawing off this, and we cant forget the cast-from-exile synergies