Theres already been a well hyped pre-release, and we can already see some of the gorgeous cards in all their glory
Probably better in a control deck than a beatdown one, it's costed similarly to a bunch of cards that simply have better upsides (e.g
Secret Lairs are a consistent part of product releases, and with many new players joining the game, it's hard to remember a time before them
However, outside of people who already play MTG, we cant imagine that many people are even aware of the Universes Beyond line of products - or that itd actually get them to splash out on the cost of buying in
This means that if you have, say, a white creature you control on the battlefield, and your opponent casts a creature of any other color, they either have to pay double in some sense or watch their creature get countered