Dominaria, Innistrad and M12 all provide solid cards that can fit in most decks, as long as you disregard the cards that depend too much on synergies (UR wizards,Burning Vengeance,Tribal cards from Lorwyn, etc.)
But its still a precon deck, and there are always a few aspects which can be cleared up with a few extra singles at minimal cost and make it feel substantially more consistent at the tabletop
Doubling life loss is a very easy way to turn cards like Zulaport Cutthroat, Blood Artist, and Gray Merchant of Asphodel into quick or even immediate game enders
Citystalker Connoisseur was the perfect 4-drop for the deck, providing great defense, often hitting their best spell, and providing a Blood Token that could discard extraneous cards that were bad in the matchup
The built-in Rebound gives you a guaranteed way to trigger the synergy, of course