We will all start saying Temur, Abzan, Mardu, Jeskai, and Sultai as a normal progression from playing with the set, so start now and make the transition easier
Not every deck plays red or has the mana available, making it even better to use against them since they won't be able to copy it
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Notice I didnt say deck because with the stupid, stupid, stupid, idiotic stupid poison counter theme in Phyrexia: All Will Be One (PAWBO for short), we have another theme that works hand in hand with it, enables other strategies (Planeswalkers) and is heavily in the best color combination (Simic)
One of those ideas is partnering with McDonalds to release Pokmon card packs for Happy Meals in what's actually a pretty cool promotion