Marketing the Wilderness by Joseph Whitson new-release A suspicious traveler in gray

A suspicious traveler in gray

with all its benefits

when a young runaway Decklee has her sights set on fame and glory

all while sticking to her husband's budget

heartbreak

Marketing the Wilderness by Joseph Whitson new-release A suspicious traveler in grayHow outdoor industry marketing promotes an image of "the wilderness" as an unpeopled haven Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor