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The Big Blue Machine: How Tory Campaign Backrooms Changed Canadian Politics Forever A Brilliant Life by Rachelle Unreich The Threat tells the trueAn inside account of the Progressive Conservatives campaign organization. The Progressive Conservative Partys big blue machine pioneered electoral techniques of centralized control, communications, campaign advertising, polling, policy presentation, and fund raising. Inspired by Dalton Camp and Norman Atkins, its widespread yet close knit network of organizers and specialists changed how Canadian campaigns were fought, even as their political machine