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Ultra-low and fully backless designs often require adhesive solutions, while partial back coverage pairs well with convertible styles

Im not pregnant, but Ill take the extra room for when I have a food baby

Expect styles that spotlight our premium craftsmanship, appearing in satin, silk, linen, chiffon, and organza, as well as contouring textiles like jersey, crpe, and jacquard

For optimal comfort, ballet flats are effortlessly chic, providing a balance between comfort and feminine style

Brought to life by Playtime PR, on behalf of creators PhatMojo and UK distributors Click, the in-store activations spanned 10 nationwide Smyths locations from Glasgow to Bristol bringing the world of Dress To Impress to life through interactive play zones, stylish surprises and plenty of take-home fun