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Its purple pigment technology effectively neutralizes unwanted yellow or brassy undertones
Neutralizes yellow and brassy tones in blonde and white hair
Suitable for all hair types and professional salon use
Infused with Coconut Oil & Natural Moisturizing Factors
This ensures your lift is uniform
Exicolor Permanent Hair Color Cream Very Light Intense Ash Blonde - 9.11 (60ml) | Professional Salon Formula Its purple pigment technology effectivelyAchieve a powerfully cool, very light blonde shade with Exicolor Permanent Hair Color Cream in Very Light Intense Ash Blonde 9. 11. This professional grade 60ml formula is engineered with advanced Color Retention Technology (CRT), which locks color pigments deep into the hair shaft cuticles. This ensures your Intense Ash tone remains perfectly uniform, aggressively neutralizing brassiness, and delivering a clean, bright, and lasting cool color result