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How To Be A Sports Agent Cre escape and a desire toNEW EDITION A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in professional sport today. And human greed which can lead to conflicts of interest So How to be a Sports Agent is