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and Key Debates Approached in an Accessible
and How Can These Qualities Be Assessed
From Household Staff to Bodyguards
Research Shows That the Vast Majority of Change Programmes Fail
This is a Core Text for Students Studying the Financial Aspects of Marketing for the First Time
Branson and Key Debates Approached inThe Sensational Critical Biography of This Phenomenal Entrepreneur and His Business Practices Fully Updated to Cover Branson's Recent Ventures. No British Tycoon is More Popular, Few Claim to Be Richer and None Has Masterminded a More Recognisable Brand Than Richard Branson. What is Behind the Success of the Buccaneering Balloonist, the Tabloids' Favourite Celebrity Nude, the 'Grinning Jumper' and the Scourge of Corporate Goliaths? Helped by
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