The Bear Made Me Buy It: Product Advertising Bears by Joyce Gerardi Rinehart HUCHINGSON

HUCHINGSON

How easy it is to use your basic tools-your eyes

The wide range of exciting Matchbox die-cast toys produced after Universal transferred company ownership to Tyco (America's third largest toy company) are presented here with a detailed

Here's a big second serving for sassafras softdrink lovers

and children taken from actual Sears Catalogs from the late 1950s

The Bear Made Me Buy It: Product Advertising Bears by Joyce Gerardi Rinehart HUCHINGSONTable of Contents For teddy bear lovers and advertising buffs alike, collectors and non collectors, this book is a must; it is destined to become "the" definitive reference work on bears that advertise products. With more than 500 previously unpublished color photographs, this first of its kind book spotlights bears used to entice us to purchase products. More than three dozen collectors have shared their bear treasures of great diversity, from