If you do pay the alternate cost, the spell has no targets, and can affect things with hexproof, shroud, or protection (depending on the effect)
Its some decent protection against board sweepers, so thats something to be said for it, but I think you can do much better
For sports and non-sports cards, centering must be 60/40 or better for the front of the card, and 90/10 for the back
Trade considerations include packaging in moisture-resistant, tamper-evident cartons or blister packs to prevent damage during international transit, with standard preservation methods avoiding exposure to humidity and mechanical stress
Based on the latest market prices tracked on TCG Stacked, Rukh is worth about $5.81 USD