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The Reformation is an achingly cool sustainable clothing brand based in the USA that cites style icons Alexa Chung, Taylor Swift, Suki Waterhouse, Karlie Kloss all as fans

Im the face of the brand, and thats by design, he said

The dance gets its name from the rows of metal conescalled ziibaaskaigananattached to their dresses, which make a distinctive sound as they dance