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So why did the wedding dress industry fare so much better

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Not only this, but they also offer an edge to dresses that can otherwise feel stereotypically 'pretty'

I have shared joyous and tearful occasions with clients who have unboxed an heirloom wedding gown once worn by a loved one

"Our first collection with DEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more, Mark Breitbard, President & CEO of Gap, said in a statement