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Country clubs, garden parties, and casual gatherings became more common, and hosts needed a way to communicate "not black-tie, but please don't show up in shorts." The language of smart casual dressing emerged from this era

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Speaking to The Hollywood Reporter as the show came to a close in 2012, The CWs former Entertainment Chief Dawn Ostroff noted how the show influenced consumer choices: People watch the show the way they read a magazine: They want to know where to get the clothes, where to get the music and where to go in New York. By the start of the second season in 2008, the show was influencing not only teen fashion but fashion for women in their twenties and older, as well, despite the characters portrayed on the show still being in high school