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When were not soaking up adventures in our active waterwear, were living in linen

Whether youre imagining a beachside engagement photoshoot marked by sandy kisses and a dip in the ocean at the end, or you want to go the quiet luxury route complete with champagne flutes and a two-seater convertible, theres no denying youre going to need the perfect white dress to hard-launch your bridal reign.

Get ready for the compliments to roll in

Pure Bridal Pure Bridal is a wedding dress boutique in Ames, Iowa, boasting a stunning collection of designer gowns and beautiful...Read more formal wear

"And I really should put "casual" in quotes as your choice of dress should still speak to the importance of the occasion, simply with far less yardage of fabric." Think simple sundresses or even frilly frocks