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They are trying to capture a Gen Z culture that, according to a 2016 J WalterThompson study, shows that less than half of that demographic always shops according to gender, especially in specialty stores where mens and womens wear arent neatly segregated

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Crop Tops and Cardis There was perhaps no look more popular in preppy circles than the cropped cardigan with a short, fitted camisole or tee underneath it

Even more disturbingly, some have reported the color of the dress changing upon a second (or third, or one hundredth) look

Bonus points if you add an adorable pair of socks